Ignite presentation summary

Ladan: Twitter/social media 
-Spread of hysteria
- Globalisation interconnection
- accelerating process of Americanisation
- ABC12 range of Twitter audience
- 15 million active users in the UK

Abayomi: Music streaming/Spotify
- Majority of users are Millennials
- Audiences empowered by more choice
- 75% of audience use free trials
- Artists have more autonomy over their content

Amrit: Social media/Instagram 
- 150 million users by 2013
- Main audience 18-29 59%
- Cultural barriers
- Globalisation good for advertisement

Sunny: Elections/US
- Narratives on social media
- UGC, meme generator for Trump easily spread over the internet
- Fake news dilution of information
- Russian interference hacking Democrat party
- Cambridge analytical

Katie: Documentary/ Making a murderer/Netflix
- Cost effective, no payments for distribution
- Piracy damaging to industry
- The Crown £750000 in one day for an episode
- Marxism and pluralism debate over where the power in the industry lies
- Lack of regulation

Harkiran: Film production/ Lionsgate
- Mini Major producer...21 jump street
- older cinema
- cinema admittance down 5.1%
- Marxist suggests power lies with distributors

Khadija: Netflix
- Audience C2 C1 E
- Highly Americanised
- social media promotion easy
- almost 100 million subscribers

John: Streaming/Apple Music
- Globalisation, available in more than 100 countries worldwide
- On demand streaming rose 76% in US
- Drake having more than 89 million streams
- Streaming revenue rose 56% in the US