Google 'may build an adblocker into Chrome
This article talks about A future version of Google Chrome may include a built-in adblocker, designed to prevent the most intrusive online adverts from being displayed on users’ computers and smartphones by default. According to the Wall Street Journal, Google could announce the feature within weeks, but the specifics are not yet set in stone, and the company may yet scrap the entire plan.
- Google, which makes 86% of its revenue from advertising
-On mobile “pop-up ads, prestitial ads, ads with density greater than 30%
- Its standards were set in place after “comprehensive research” involving more than 25,000 participants.
I believe to an extent this is useful as it would make peoples online experience a lot smoother. Although, much of google's revenue comes from advertisement and this would be blocking that. Nonetheless, it is a better alternative than the 'hardcore' adblockers already available online which are severely affecting Apples profits.
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