ARE YOU GAME? #59

ARE
YOU
GAME?
http://adage.com/article/news/rise-esports-means-brands/308447/




tHIS ARTICLE TALKS ABOUT THE RAPID GROWTH OF THE E-SPORTS INDUSTRY. AND WITH the  explosive growth has started catching the eye of big-spending marketers including Arby's, Audi, Coca-Cola, PepsiCo, Gillette and Bud Light. They are among the brands putting money into esports in hopes of reaching the sport's demographic sweet spot: males between the ages of 21 to 35 who are increasingly hard to reach via traditional advertising. For marketers able to navigate the nascent esports landscape, which one analyst group compared to the Wild West, the paybacks can be huge because gamers have shown loyalty to brands that do it right.

ESPORTS REVENUE GROWTH

GLOBAL | 2015, 2016, 2017, 2020

 Total Revenue +51.7%YoY2017 Total Revenue +41.3%YoY2020 Total Revenue +35.6%CAGR 2015-2020

GLOBAL | 2017

17%

14%

22%

38%

9%

2017 TOTAL
$696M
+41.3%
YEAR ON YEAR

GAME PUBLISHER FEES
$115.8M
+17.9%

MEDIA RIGHTS
$95.2M
+81.5%

ADVERTISING
$155.3M
+21.0%

SPONSORSHIP
$266.3M
+57.7%

MERCHANDISE & TICKETS
$63.7M
+42.4%