Would you believe it? Print remains a favourite with readers
This article talks about the imminent downfall of print media which is being subducted into destruction by the digital age and the availability of free news online and on social media. However, the article recognises that print media is still the number one source for readers accessing news material despite its monumental decline. However, it goes on to say that the market is narrowing and its now a contest of survival of the fittest with one newspaper ...
- having 30% of the market share
-shows that 89% of newspaper reading is still in newsprint, with just 7% via mobile devices and 4% on PCs.
-My research shows that while print newspapers are read for an average of 40 minutes per day, online visitors to the websites and apps of those same newspapers spend an average of just 30 seconds per day.
I believe this is to be expected that the market is thinning and only the largest companies are surviving but it is surprising that print is still the largest market but as the article says it will soon become a 'niche' market much like magazines have done.
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