The reinvention of publishing: media firms diversify to survive
This article talks about the migration to digital media and offset any losses from print. The article also describes google and facebook as a 'duopoly' as they largely control the majority of the market as well as advertising and are two of the most recognizable brands in the 21st century. The article also suggests that Major challenges clearly exist in the publishing industry, but media companies can survive and thrive by looking beyond traditional business models, diversifying their product lines and seeing opportunities in the challenges they face.
-Dennis publishing growing its revenue from £59m in 2009 to £93m in 2016.
-The economist suffered decline in advertising revenues for sometime now, including a drop from £83m to £76m last year,
-Economist circulation revenues grew 8% to £176m.
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