Publishing survival?
This article talks about the migration to digital media and
offset any losses from print. The article also describes google and facebook as
a 'duopoly' as they largely control the majority of the market as well as advertising
and are two of the most recognizable brands in the 21st century. The article
also suggests that Major challenges clearly exist in the publishing industry,
but media companies can survive and thrive by looking beyond traditional
business models, diversifying their product lines and seeing opportunities in
the challenges they face.
-Dennis publishing growing its revenue from £59m in
2009 to £93m in 2016.
-The economist suffered decline in advertising revenues for
sometime now, including a drop from £83m to £76m last year,
-Economist circulation revenues grew 8% to £176m.
-Economist’s investment in growing its global circulation,
which stood at an average of 1,459,929 per issue in the first six months of
2016, 3% higher than five years prior.
I believe that as a result of whats been said there should
be a rise in some new publishers because of a diversification of products. But
also as a result of social media which is blamed for the declining print
industries, more online and independent industries are being set up which is
also increasing the diversification.
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