The decline in newspapers: MM case studies

1) Read the feature: 'A New Day for British journalism' on page 6 of Media Magazine 57 (our Media Magazine archive is here).

2) What was the New Day trying to achieve?
What they were trying to achieve was to target a specific part of the market, both male and females who wouldnt typically choose to read or purchase a newspaper.

3) List the key statistics on the first page: how many people buy newspapers in the UK? How has this declined in the last year?

• first standalone newspaper in over 30 years
• over a million people have stopped buying the newspaper in the past two years
• 6 million people buy a newspaper in Britain everyday 

4) What audience were the New Day trying to attract?

They were trying to attract and audience possibly younger to 20's/30's who dont read the newspapers and try to entice them to buy theirs.

5) Why do you think the New Day failed so spectacularly? There are several possible reasons listed in the article but do develop your own opinion here as well.

They failed because they attempted to start a newspaper in an already declining market, but also because the audience type that they were targeting are more involved in new and digital media instead of traditional media especially in print form, of this newspaper would have been exclusively  online then possibly it would have survived for longer.

1) Read the feature: 'Can The Guardian survive in a changing media landscape?' on page 9 of Media Magazine 57.

2) List the key statistics on page 10: How many unique digital browsers used the Guardian website in June 2016? What are The Guardian's latest print sales figures? How does this compare to the Telegraph? In terms of finances, how much did the Guardian lose in 2015? 

• explosive growth of the internet in the 90's
• Guardian has 3rd most viewed website in the world
• 120 million monthly unique browsers
• daily average in June of around 9 million 
• 5 million daily online readers more than the telegraph
• print circulation for the guardian was only 161000
• print circulation for the Daily telegraph was 472000
• The guardian lost around £70 million 
• cut backs of almost 20%

3) What has been The Guardian's strategy for reversing this decline?

By updating news stories 24/7 on its online page and on its app it keeps readers interested and use the Guardian as their main source of instant,  and more intellectual news. Also by sending users push notifications when ever a breaking news story come up.

4) What global event did The Guardian's digital coverage win awards for?

They won an award at the press awards 2015 mainly for their coverage of the Paris shootings that same year.

5) In your opinion, will the global website strategy be enough to save The Guardian?

I believe so as the strategy involves attracting a larger audience more readers will come to the guardian website and this will begin to interest more advertisers who will want to advertise on the website creating more revenue for the guardian and a continued high readership.