NDM baseline assessment learner response

NDM baseline assessment learner response

4) 
33/48 'B'
WWW- very well balanced, with good insight into institutional issues 

EBI- Lacks key details in places. Add developed examples, linking back to question where iv'e asked for eg's.

5)
Moreover, large NDM institutions can to an extent be held responsible for the decline of the traditional mass media institutions. According to paretos law large media conglomerates have control over the majority of media, 20 or so years ago this would have been true for the traditional mass media institutions but because of developments in NDM, companies like google and facebook are at the top of the hierarchy and control most of the market. This empowers audiences greatly as many more opportunities can arise from online companies being the most powerful for instance offering the space for UGC like citizen journalism. For instance on twitter and facebook many different pages report the news that arent part of the traditional mass media institutions. Though this may mean empowerment for audiences, traditional mass media institutions struggle a great deal because of these developments and it often means that journalists are loosing their jobs because most things have moved online which is much more competitive. Although some would argue that audiences arent being empowered but instead 'spoon-fed'. I dont believe this to be true as the developments in NDM have given audiences access to a greater variety of news and entertainment plus other sources that werent widely available when traditional mass media companies were at the top of the hierarchy.