Newspapers: the effect of online technology
- Do you agree with James Murdoch that the BBC should not be allowed to provide free news online? Why?
To some extent i do agree as the bbc earn money from tv licensing whereas others rely on advertising and paywalls online as most of the advertising revenue has moved online and away from print and other traditional mass media. However, it would be difficult to enforce paywalls on ever online news website as people dont want to pay for news and theyd only find free news alternatives for instance the majority of young people would use social media like twitter or facebook for their news. So unless the BBC decide to scrap the tv license and start earning revenue from advertising then enforcing a paid online news system wont work.
- Was Rupert Murdoch right to put his news content (The Times, The Sunday Times) behind a paywall?
The figures show an increase in online readership after the paywalls were set up so arguably this could be a good idea and if other institutions were to go behind a paywall online readership would increase across the board. However, Murdochs other newspaper the sun went behind a paywall for a year but failed so this tactic doesnt always work and could be damaging for the institution.
- Choose two comments from below the Times paywall article - one that argues in favour of the paywall and one that argues against. Copy a quote from each and explain which YOU agree with and why.
-no comments relating to queation
Although i do agree that going behind a paywall was the right idea as it means professional journalism can still exist as they will still be getting paid from the online subscription and advertising, however with free websites like twitter and facebook giving citizens the opportunity to be journalists the paywall does put them at a disadvantage.
- Is there any hope for the newspaper industry or will it eventually die out? Provide a detailed response to this question explaining and justifying your opinion.
Its difficult to say as advances in new and digital media in the past 20 years has been so significant that many newspapers have already stopped printing and many journalists have lost their jobs although some of the largest online websites are that of traditional newspapers which dont do to badly online but in terms of remaining in print form newspapers may cease to exist in that way as readership is falling consistently ever year.
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