Are mobiles changing how we shop?
Industry data suggests technology is finally catching up with impulse-buying urge
This article talks about the increased use of mobile phones for shopping purposes, also it gives the opinions of different retailers and researchers. Some say that this will continue to be the trend whilst others argue that this could just be an anomaly as this is the only year that mobile phones for shopping purposes have exceeded the normal process.
-51 per cent of online sales between November and January in the UK involved hand-held devices rather than traditional computers or laptops.
-A Mintel study of Christmas shopping habits found that only 37 per cent of those surveyed bought all or most of their presents online.
-Of those who bought presents from a mainly online retailer, 73 per cent used a laptop while 19 per cent used a tablet and 14 per cent used a smartphone.
I believe that online shopping via mobile phones will continue to increase as the online shopping websites are much more developed and make buying things so much easier and more comfortable for the customer. Moreover, mobiles and online shopping in general have become a lot safer in recent years which would entice more people to spend online. Also i believe mobiles are becoming more important in managing our everyday lives and shopping is a big part of that so mobiles have changed the way we shop to a large extent but regular shop will still stay open as going into the shop itself could offer some exclusive stuff but online also has those perks known as premium content.
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