Google and Facebook bring in one-fifth of ad revenue
This article talks about how Online advertising has overtaken television to become the world’s largest ad medium, according to data and analysis agency Zenith. Online advertising has overtaken television to become the world’s largest ad medium, according to data and analysis agency Zenith. Twitter is the fastest-growing media owner, increasing ad revenue by 734% between 2012 and 2016.
I believe that paretos law is clearly reinforced here with the minority of media producers controlling the majority of revenue (advertisement) which is unfair for other media companies struggling to survive online. This is also damaging to print media which is also struggling online as they are forced to go behind paywalls
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