Media and collective identity

Media and collective identity

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

Who are you...

Regardless of whether we use aspects of our appearances like clothing, hairdos, make-up or for sure settle on a dynamic choice not  to do any of those things, we are altogether included  in developing a picture to impart  our character.

I think, therefore i am...

At one time in the not very far off past, our  personality supposedly was firm, settled and pre-  decided. How we saw ourselves and  how we introduced ourselves depended on the  social builds that characterised the interpersonal  connections inside the gatherings we found  ourselves in.

From citizen to consumer...

The consumer boom in the early 20th century saw people move from citizen to consumer but more of passive consumers which is significantly influenced by advertising.

The rise of the individual...

Towards the end of the 20th century this concept of individualism began to take place as consumers started to stray from the conformist values which were imposed on consumers for most of the 20th century. This also began to change the ways advertisers portrayed their products, in ways which would appeal to the individual and make them feel different like the apple ipod adverts.

Branding and lifestyle...

Branding became increasingly important in peoples lives following immediately on from the start of individualism which meant people wanted to be different. Brands like apple recognised this and have profited from it significantly. 

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.

Sony- This reflects my identity as i use their products almost everyday and have done for a long time.

Stax- This record company has produced a lot of the songs i listen to therefore a part of my identity.

Youtube- This is part of my identity as i believe it reinforces the idea of globalisation which i believe in.

Nike- This brand is part of mu identity as it pushes you to do well at all things not just sport. 

3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

I believe that the media does promote style over substance as it tends to focus on 'perfect' physical performance over the content of ones character, this seen especially in advertising. 

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

Baudrillard's hypothesis of 'media immersion' states we as of now live in a general public that is 'media-soaked.' This implies media pictures both overwhelm and furthermore bend the path in which we see occasions and the world overall. This is alluded to as hyperreality in that an other reality/domain is being made as opposed to really being accounted for on.

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

I do not believe that my presence on social media is an accurate reflection of who i am purely because i dont take it seriously and have never posted or removed a picture because of my identity.  

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

I dont agree with it as it is an invasion of privacy and its almost impossible to opt out of as most websites or companies require you to accept the terms and conditions before using their products and most people blindly give these companies their data.