Bad news for online advertisers – you’ve been ’ad
This article talks about the trouble with digital technology, though, is that for a long time it encouraged us to believe that this law of nature had been suspended. Take email as an example. In the old days, if you wanted to send a friend a postcard saying: “Just thinking of you”, you had to find a postcard and a pen, write the message, find a stamp and walk to a postbox. Two days later – if you were lucky – your card reached its destination. But with email you just type the message, press “send” and in an instant it is delivered to your friend’s inbox, sometimes at the other end of the world. No stamp, no expense, no hassle.
-And so the advertisers’ money, diverted from print and TV, cascaded into the coffers of Google and co. In 2012, Procter & Gamble announced that it would make $1bn in savings by targeting consumers through digital and social media.
I believe that While this raises the issue of protection occurring, organizations like Google can use it and determine a high measure of advantage from it. With this current it's exceptionally likely that web based promoting will proceed as opposed to stagnate. In the meantime however, the way that it's presently realized that bots are included in the business makes you doubt how valuable advertisements online really are. Is activity rolling in from real individuals, or just machines?
No comments:
Post a Comment