NDM case study: News on the Tweet

NDM case study: News on the Tweet

1) Why are respected news brands good news for twitter?

Because it means twitter becomes more reliable for news and more people with use twitter as their main source, 61% of users already  use twitter for news purposes and with more people coming to twitter more AD revenue can be generated making them more of a profit.

2) Why in turn is twitter good for respected news brands?

Twitter has a larger reach than most news companies of some 3-400 million active users which mean breaking news stories can be circulated much quicker. Moreover, that fact that news stories can spread much more easily brings attention to some news brands and may attract people to their websites or tv channels. 

3)  The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?

Synergy is a term often used to describe the strong connection between new and old media and i believe that this is a good thing because it allows social medias like twitter to grow and still points people in the right direction the professional news providers.

4) On page 24/25 of the report, the focus turns to 'gossip' or 'banter'. What example tweets from journalists are used to illustrate this? 

We see a tweet from the Daily Mail's celebrity section and it is a tweet about a Kardashian. This section just looks at 'news' stories that have somehow made it onto the news because the journalist can play with the words to make it more attracting.

5) Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?

I do believe it is, with institutions like the daily mail online having sections on shame and other stories that can barely be classes as news making a mockery of professional journalism and now people are beginning to become more interested in gossip as opposed to real life news on contemporary issues.

6) What does the report say about trust in Twitter and journalists (look at pages 34-39)?

It tells us that 62% of people on twitter follow trusted/verified news brands

7) Do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?

I believe it has had a larger negative impact as this is one of the main contributors to the decline of traditional newspapers as ad revenue is shifted online where there are more viewers and social media like twitter offer a space where ordinary people can become journalists and this is putting an end to professional journalism and as a result traditional newspapers. Although twitter has given a space for traditional newspapers to set up and still produce news which has a very large following of 60% of all twitter users.

8) Finally, how can we link this report to the vital current debate regarding fake news and Facebook? Do traditional news brands need protecting to ensure there are sources we can trust?

There has been a surge in the amount of fake news on the internet and social media especially during the recent presidential election and this can be very influential, the verification symbol on twitter doesn't always guarantee complete authenticity or for the post to be real as some opinion leaders and verified news sites often post misleading information and traditional news brands do need protecting so that the people have access to fair and accurate news.